Amazon has secured some retail space in the heart of London, according to a report from The Grocer spotted by Reuters . This is significant as Amazon has yet to open an Amazon Go store outside of the U.S.
There are now ten Amazon Go stores in the U.S. — four in Seattle, four in Chicago and two in San Francisco. Based on this pattern, the company doesn’t want to spread itself too thin. When Amazon decides on a city, the company launches multiple Amazon Go stores. Let’s see if the same thing happens in London.
Amazon Go stores are a bit different from your usual grocery store. When you walk into the store, you open the Amazon app and scan a QR code on your phone. You can then pick up whatever you want in the store and leave.
Amazon has equipped its stores with a ton of cameras and sensors so that it knows what you’re buying at all times. It sounds a little creepy, but it can help you save time. It’s going to be interesting to see if privacy watchdogs in Europe will let this concept fly.
According to another report , the company could also be working on securing retail space in U.S. airports. Amazon could open small cashier-free Go stores to showcase its technology in these high-traffic areas.
Nobody knows for sure what Amazon plans on doing next. Are Amazon Go stores just a way to promote Amazon’s brands and generate a bit of revenue, or is there a bigger goal there? The company also owns Whole Foods, and you can still find cashiers in Whole Foods stores across the U.S.