Apple’s morning show drama adds Steve Carell to the cast

Apple’s still-untitled morning show drama already has some serious star power, with Jennifer Aniston and Reese Witherspoon as its leads . Now it’s adding Steve Carell to the cast.

This will be Carell’s first regular role on a TV show since his seven seasons starring in the U.S. version of “The Office.” He’ll be playing Mitch Kessler, a morning show anchor who’s struggling to stay relevant. And no, it’s not the first time he’s playing a news anchor .

The series will focus on the world of morning TV, drawing material from reporter Brian Stelter’s book “Top of the Morning.” (Stelter serves as a consultant.) It was one of the first shows that Apple announced as part of its push into original streaming content, with two seasons of 10 episodes each already ordered . The company plans to start production in Los Angeles next week.

Aniston and Witherspoon (who’s working on more than one show with Apple ) are both serving as executive producers, as is director Mimi Leder (who directed many of the best episodes of “The Leftovers”) and showrunner Kerry Ehrin (who previously co-created “Bates Motel”).

In other Apple streaming news, regular TechCrunch readers may be aware that I am extremely excited about the upcoming adaptation of Isaac Asimov’s “Foundation” novels . Well I’m even more excited with today’s announcement from comics writer and fantasy novelist Saladin Ahmed that he’s joining the show.

Still unclear: What Apple’s streaming service will be called, and what, if anything, it will cost viewers .