Google Maps’ new personalized suggestions come to iOS

A more personalized version of Google Maps is now arriving on iOS. At Google’s I/O developer conference earlier this year, the company introduced a series of new features designed to help Google Maps users learn what’s happening around them, track area businesses to receive updates about their events and promotions, and receive personalized suggestions of places to visit, dine, and more. The latter now appear in a “For You” tab in the revamped Google Maps app, which first arrived on Android  this June.

Today, the feature is rolling out more broadly.

According to Google , the “For You” tab is now making its way to over 130  more countries on Android and is launching on iOS across 40+ countries.

When switching over to this tab, you’ll see any number of suggestions – from newly opened places to visit or restaurants to try to new pop-ups – to new menu items at favorite restaurants and restaurant suggestions Google thinks you’d like to try. It bases these on your personal tastes and preferences it’s inferred from your use of the Google Maps app, including what sort of businesses you search and follow.

The “For You” tab can also help you with travel planning, by making suggestions of places before you depart, Google notes.

To get better recommendations, you’ll want to follow local businesses you like in Google Maps, or even neighborhoods you frequent, to personalize your suggestions further.

The feature is part of a larger overhaul of Google Maps that’s aiming to challenge Facebook as the place where businesses offer updates of their goings-on, news about their sales, events, and other information they want to share with customers – as well as target potential new customers through ads and being featured in users’ recommendations.

In October, Google Maps launched the “Follow” button for tracking businesses , and last month rolled out a new “Google My Business” app for business owners , so they could more easily create and publish content to their business profile on Google.

With these products in place – content publication tools and the ability for users to follow that content – Google is now ready to turn those signals into personalized suggestions. You’ll find it at the bottom of the Google Maps app, where it will show you potential “matches” (and the percentage for the match), plus news about recent openings, trending spots, and other suggestions.

The company says the “For You” tab is rolling out starting today across the new markets and on iOS.