How Google Analytics ruined marketing

Children w. shopping carts let loose in a supermarket during an experiment by Kroger Food Foundation to determine what the kids would buy; most filled carts w. staple goods, no doubt on instructions from mom & dad.  (Photo by Francis Miller/The LIFE Picture Collection/Getty Images) Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. Read More