How Purpose Drives Profit: A Case Study

Like most organizations, Blackbaud’s previous leadership focused on the money story, not the meaning story. Gianoni flipped it. He says, “Now I only spend 5 minutes on the financials.” The new format, is, “What’s our purpose, how does it impact customers, and are we doing OK financially?”

Gianoni says, “The engineer is sitting there saying I built that. That’s what people go home and talk to their spouses about. They don’t go home and talk about EBIDAT and stock price.”