Pioneers Of High-Quality Near Beer Are Banking On Non-Drinking Binges

One near-beer pioneer is Heineken, which launched alcohol-free Heineken 0.0 this summer in Europe and Israel.

Even if you’re staying sober, sometimes you might just miss the taste of a really good beer. But the market for high-end booze-free brews has gone largely untapped. That’s starting to change.

(Image credit: Koen Van Weel/AFP/Getty Images)